Should photos run full bleed or inside a frame?
Yes, full bleed on the shopfront poster if the photo is the venue and the text sits in a safe area, and with a margin on the menu if the price has to live beside it. Do not bleed the menu photo until the dish name is cut.
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Say which piece each photo goes on and which text cannot fall into the trim. The full-bleed photo on the menu takes the price into the cutter. Two uses of the same photo: a bled poster with the text inside, and a menu with a paper margin and the price outside the picture.