Should you update the design when you rebrand?

Yes, when the mark changes: menu, poster and profile photo have to show the new one the same day. A cloth that does not carry the name does not need remaking if guests do not use it to recognise you.

Write to us. A quote with no commitment.

List every piece where the old name can still be read. The sign is new and the laminated menu still carries the logo that no longer exists. You get a list of pieces that change and those that stay, with the new PDF only for the first group.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.