Should you put social handles on every piece?

No, not on the menu or the daily menu: there the guest orders, they do not look you up. Yes on the door poster or in the email footer, one place, the one you actually keep up.

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Say which profile is updated every week and which one is dead. The menu carries three icons and none of them matches the name on the sign. The handle on a single contact piece, and the menu without social icons.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.

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