Should you unify the brand colour in the room and on screen?

Yes, but the true colour is the one in the room and on paper, and the screen is brought toward that, not the other way round. Do not approve a glowing red on the phone if on the printed menu it comes out brick.

Write to us. A quote with no commitment.

Look at the printed piece beside the phone, on the table, not in the studio. The feed runs in a tone the printer cannot hit and the Story looks like another brand. You get a pair of samples, paper and screenshot, with the colour accepted on both.

Join our branding community

Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.