Should you also design the English version?

Yes, if at that door people order in English and the floor cannot translate every dish out loud. Do not make a second PDF if one line under the name on the menu you already have is enough.

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Mark the dishes people actually ask about and the names that stay as they are. The English version is printed with different prices and the waiter does not know which to hand over. You get the same menu with the short line underneath, one price, in the table PDF and in the phone PDF.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.