How do you stop a poster looking generic?

The poster looks like this restaurant when it carries your photo, your type and a dish served this week. Do not leave it on a generic food template if the door has another light and another set of plates.

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Send a photo of the front or of the dish made here, even a phone one that will be replaced later. The poster could hang anywhere in Madrid and the neighbour does not know it is the one on the corner. Cristina Osuna composes the poster on that photo, with the name as it is on the sign and a single dish.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.