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How do you make the shopfront poster convert better?

The shopfront poster converts when it says one thing that can be done now: the dish, the price or a free table, and the name is read in passing. Do not fill it with lines if the person walking by has one second.

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Botequim

Look at your door from the opposite pavement and note what can be read and what cannot. Three offers sit at once and the passer-by keeps none of them. You get one poster with a hierarchy: name, dish or offer, and the line to come in or book, in the PDF at that size.