How do you design a monthly set of social pieces?

The month’s set is built from the dishes that will be on the pass, not from empty templates. Do not commission thirty pieces if the kitchen can only stand behind a few with a real photo.

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Send the pass for the coming weeks and the days when the floor wants bookings. The batch goes out on the 1st with dishes that are gone by the 10th and the person posting is left without a piece. Cristina Osuna leaves that month’s pieces, each with a dish and a date of use, in horizontal and in vertical.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.