How do you make a terrace poster that can be read from a distance?

A terrace poster is read from several metres away if it has few words, heavy type and contrast against the street. Do not use the menu’s text size on a board that is seen from the crossing.

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Measure the distance from which you want people to stop and test one printed word at that size. The daily menu is stuck on the barrier in the interior menu’s type and can only be read once someone is already seated. The PDF for the terrace board with a word cap and the size Cristina Osuna has tested at that distance.

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