How do you unify flyers and Instagram?
The flyer and Instagram come from the same photo and the same order: dish, price, booking. Do not design the paper landscape and the post with another dish on the same day.
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Say which piece leads, the printed one or the vertical one, and send that photo. The flyer announces the rice and the same day’s post shows an archive dessert. Two crops of the same poster, one to print and one vertical, with identical text.