How do you design a menu for tourists?

Someone who does not live in the neighbourhood sees the dish name, one line on what it is and the price in the same glance. Do not translate the story of the venue if four words are enough to order.

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Mark which names stay as they are and which need one line in the other language. A second, translated-only menu is printed with different prices, and the floor does not know which one applies. You get one menu: dish, short line and price together, and the other language underneath in a smaller size.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.