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How do you design a printed review sheet or a press kit?

The kit carries photos of the venue and the dishes, the address and a paragraph the floor would recognise. Do not build it with stock food if someone is going to compare it with the table.

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Botequim

Choose six photos, the name of whoever cooks if it will appear and one fact that is true this week. The kit shows a dish that is no longer served and the write-up describes another menu. You get a short PDF with photos, a venue card and the current menu, ready to send without rebuilding it in the email.