Should you make a vertical and a horizontal version?

Yes, if the same offer goes on a vertical Story and on a landscape window poster. Do not make both if you only print an A3 on the door.

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Name the two real pieces, with sizes, not the ones you might use someday. It is designed landscape and on the Story the price is cropped off. You get two files of the same dish and the same text, each with the price inside its trim.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.

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