Advertising
Why do I have reach and still not fill the venue?
Because the reach comes from far beyond the poster, from people who look and do not book. Filling the table takes an ad that states the food on the door and a way to book, not a view count. See which area the reach comes from and how many people mentioned the poster. In the sierra the video travels and the dining room stays empty, with the poster on the door. The ad is cut back to the poster's map, and you watch tables, not views.
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