Advertising

Which call to action works better, booking or writing?

Writing if the floor answers and the poster already says so, or booking if the page closes the table: one gesture, the same in the ad and on the door. Do not put both. Test that path from the street, with the poster in front of you. In the sierra the ad says book and the poster gives a phone nobody picks up. Poster and ad are left with a single destination, the one the floor attends.

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