Advertising

What should you watch in the first week of a new piece?

Whether the ad is seen where the poster is, whether a booking is possible and whether any table came in. The rest, in the first week, gets in the way. Make three checks: the door, the link and the notebook. In Madrid day-one reach is watched and the piece is changed before the poster has been up a week. After seven days you know whether they matched, whether a booking was possible and whether anyone made one.

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