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How do you avoid a high frequency that wears people out?
The neighbourhood should not see the same dish every day in the ad if it is already on the door poster. It wears people out if both pieces repeat the food without changing it once it no longer books. See whether regular tables already tell you they have seen it too often. In Madrid the week's video runs at all hours and the poster stays the same, and the neighbourhood skips it. When it wears people out, the food changes on both pieces, and the frequency is not raised.
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