Advertising

What maximum frequency should you tolerate?

The frequency that does not make the neighbourhood see the same food in the ad every day on top of the poster, and if people already skip you it is high and the piece changes. There is no magic number.

Ask two tables whether they have already seen the ad too often.

In Madrid the frequency rises, the bookings do not, and more is paid anyway.

When it wears people out, poster and ad change food, and the spend is not raised.

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