Advertising
What role does reply speed play?
The ad dies if nobody answers while the poster invites people to write. Speed is part of the piece: without a reply there is no table, even if the door is right. Agree who watches the phone on each shift, before the number goes on the poster. In the sierra the lunchtime message is answered at night and the poster still asks people to write. It is stated who answers, and the ad is paused if that gap is not covered.
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