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What mistake wrecks a local campaign?

An ad that does not say what the poster says, or a map that leaves the door. A quiet day does not wreck it: promising a food that is not at the entrance does. Read the poster and the ad the day you switch on, in the street. In Madrid the ad takes the city and the poster talks about a neighbourhood menu. The door's map and the same food on both pieces, or it is not switched on.

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