Advertising

What should you learn from other venues' ads?

If their ad states a food their door does not have, that is the mistake. Do not copy the design: your poster and your ad have to state yours, this week's. Walk past two doors and see whether the ad on your phone matches. In Madrid the ad across the street is copied and both posters promise the same thing. You are left with your food on both pieces, different from what the street is already shouting.

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