Advertising
What budget fits a one-month test?
A cap you can pause after fifteen days if the ad brings no bookings for the food on the poster. It is not a test if the money forces you to last the month with a piece that does not work.
Mark day fifteen: continue or take it down.
In the sierra a closed month is signed and after a week the poster and the ad do not match.
The test is left with a cut-off date and with a single food on both pieces.
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