Advertising

Does retargeting perform better than cold traffic?

Not as a rule: only if that person already saw the food on the poster and is a walk away. It does not perform better if almost nobody has walked past the door yet. Count how many people have seen the piece this week before you pay for a second ad. In Madrid everything goes into hitting people again and the week's poster is left without support. The spend stays on the food the door announces, and the second ad is a remainder.

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