Advertising

Should you use the venue as the centre of the ad?

Yes: the centre is the door where the poster hangs, and the radius is as far as that food is worth it. Do not centre the ad on a point in the city because more people are there. Put the pin on the door and cut what will not see the poster. In Madrid the pin is placed in a passing neighbourhood and the real poster sits on the edge. The ad starts from the door, with the same cut as the poster's walk.

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