Advertising

Should you exclude specific ages?

Yes, if an age never walks in and you are paying for the ad to show them the food on the poster. Do not exclude the table that does sit down on Sundays because a report suggests it. Look at who sits in front of that poster, not the crowd you wish for. In Madrid an age is cut off and the family table that read the door is lost. The ad is left without whoever does not come, and the poster keeps stating the food for whoever does walk in.

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