Advertising

Should you outsource the pieces and the media together?

Yes, if the person who makes the poster and the person who switches on the ad work from the same food this week and the same pause rule. No if the poster arrives on Monday and the ad says something else on Tuesday.

One dish, one take-down date, told to both sides the same day.

In Madrid the photo is of one dish and the ad ends up with another line.

Poster and ad are left with the same offer, and the ad is paused if after fifteen days there are no bookings.

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