Advertising

Should you spend more on cold audiences or warm ones?

Yes, more on whoever can already see the poster or has already asked about that food, and a remainder for whoever has not yet walked past the door. Do not put everything into new people if the neighbourhood has not yet seen this week's ad.

See whether anyone has already asked this week about what the poster says.

In the sierra the spend goes to strangers and the door poster has no ad behind it.

The spend lands first on the piece the neighbourhood can already see, and the cold audience is paused if it does not book.

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