Advertising

Should you exclude people who are already customers?

Yes on the ad that looks for a new table: do not pay to show the food on the poster to someone who already books every week. Do not exclude them from a notice if this week's food is different and you do want them to see it.

Split regulars from the offer that is on the door.

In the sierra the prospecting ad chases the usual table.

Whoever already comes stays out of the new-table ad.

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