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How often should you rotate the creative?

When the food on the poster changes, or when two weeks pass and the ad brought no bookings. Not every day: if you rotate the ad and not the poster, the door is lying. The date the poster went up and the bookings after it. In Madrid the ad is changed on Monday and the poster stays on the previous photo. Poster and ad change together, with the food or with a fortnight without tables.

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