Advertising

How do you track calls and WhatsApp as conversions?

The call and the WhatsApp count if the floor notes they came from the poster or from the ad for this week's food. A counter in the manager is not enough if the table came through the door. Two origins in the book: a call from the poster, a message from the ad. In Madrid the tap-to-call is celebrated and on the floor the phone never rang. The week is left with real calls and messages, and the piece that never rang is paused.

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