Advertising

How do you spot creative fatigue?

Fatigue is the same poster and the same ad for two weeks running with no new booking. A quiet Monday is not fatigue if you have just changed the week's food. Note the day you put the piece up and the bookings after it. In the sierra the photo changes every day and nobody knows which one matched the poster. After two weeks with no bookings, poster and ad are replaced with the new food.

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