Advertising

How do you lower the cost per booking?

You lower it by pulling the ad that brings no table and keeping the poster and the piece for the food people do book. You do not lower it by promising a discount that eats the margin. See which piece noted bookings these two weeks and pause the other. In Madrid the map is widened to cheapen the click and the booking comes out dearer because nobody arrives. The piece that brought a table stays up, with the same dish on the poster, and the rest is paused.

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