Advertising

How do you test pieces without burning the budget?

Two ads for the same food are tested, with the poster already stating one of them, for a week. It burns if five pieces go out and the door matches none of them. Two photos of this week's dish, not two offers. In Madrid the ad changes every day and the poster stays on the first one. After a week the ad that brought no booking is paused and the poster stays with the photo that did.

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