Advertising

How do you read the ads manager without getting lost?

Look at the ad spend, the bookings that mentioned that piece and whether the poster said the same thing. The other columns can wait, and you do not need to understand the manager to know whether this week's food brought a table.

The notebook next to the spend, once a week.

In the sierra you go into ten screens and leave without knowing whether anyone mentioned the poster.

Each week you are left with the spend, the tables and whether poster and ad still matched.

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