Advertising

How do you create urgency without lying?

Urgency is the date the poster comes down: the menu until Friday, the covers the floor confirms. Last tables in the ad is not urgency if the book is empty on purpose and the poster does not state that date.

Ask the floor for the real gap before you print the date.

In the sierra the ad says fully booked and the poster does not, and at the door it is denied.

The date is left on both pieces and it is kept: that day they come down.

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