Advertising

How do you brief the pieces to the studio?

You hand over this week's food, the photo that can go on the poster and in the ad, and what to pause if bookings do not come in. Do not brief with references from other venues if the door has to say what is yours.

The dish, the price if you state it, and the date the poster comes down.

In Madrid moodboards arrive and nobody says what is eaten on Thursday.

Poster and ad come from the same dish, and Cristina Osuna leaves the photo that works for both.

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