Advertising

How do you avoid audiences that are too wide?

The ad reaches whoever can see the poster or sit down this week, not an interest across the whole region. It is too wide if the food on the door is shown to someone who will not walk past. Mark on the map the edge where the poster is no longer seen and a table is not worth it. In Madrid dining across the whole region is chosen and only the neighbourhood sees the poster. The ad is left cut to the poster's map.

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