Advertising

How do you advertise the daily menu without looking like spam?

The daily menu goes on the door poster and in one ad, once, with today's dish. It looks like spam if the same poster stays up for a week and the ad repeats it every morning without the food changing.

Today's dish and price, and the hour the poster comes down.

In Madrid the same menu is boosted for seven days and the neighbourhood stops reading the door.

Today the poster and the ad state the real dish, and tomorrow both are replaced.

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