Advertising

Can a bad photo sink a good campaign?

Yes: if the food is not recognisable on the poster and in the ad, people skip it, even if the map is right. A plain photo of the door does not sink it if the dish, beside it, can be seen.

Look at both pieces in the street, without explaining what they are.

In Madrid the month is paid for with a dark photo and the poster cannot be read either.

The photo on both pieces is changed for the real food before you spend more.

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