Should you start with awareness or with a direct offer?
If there is already a photo of the dish and a quiet shift, you start with the direct offer: day, dish and how to book. Do not start only by getting known if whoever sees you can do nothing that week. Say which shift you want to move and which line the person who replies can confirm. A month of ads is paid with no offer and the phone rings no more than before. The first campaign with one offer, a short radius and the link the floor already answers.