Is it worth boosting a post, or should you build a campaign?

No, boosting the photo is not worth it if it does not open the booking. Yes, the campaign is worth it, with the shift, the dish and the message, because the book can note where people came from. See whether the post has a link the floor answers. The day is boosted and at close nobody knows if anyone came in because of it. The campaign with the message, or the boost switched off.