How much should a venue spend on social ads?

You spend what the venue can sustain for a month on the shift that is empty, and you look at whether those tables name the ad. There is no figure that fits everyone: if nobody names it, you stop and change the photo or the offer, you do not raise the spend. Say which shift is empty and what you can keep up for four weeks running. The spend of another venue is copied and not a single booking comes in here. The week’s spend beside the bookings that named the ad.