How do you report to an owner who does not work in marketing?

You count how many bookings said they came from the ad and what was spent that week, on one sheet. A dashboard is not sent if the person who runs the venue is not going to open it. Ask which number they want to see: bookings, calls or people at the door. The report talks about reach and on the floor nobody knows if anyone came in. One sheet with spend, bookings that named the ad and those that did not.