How do you close the month with a clear report?
The month’s report fits on one page: what was advertised, what was spent on the platform and how many bookings named it. A dashboard the floor cannot use on Monday is not delivered. Have the figure the platform calls spend and the list of bookings with the ad’s word. The report talks about reach and does not say whether the quiet shift moved. That page from Carlota Fermín, with what is paused the next month.