How do you avoid metrics that do not fill a restaurant?

You look at whether the announced shift received bookings or messages, not how many people saw the piece. A campaign that fills the report and does not fill Tuesday is not renewed. Ask for the first line of the report to be tables or messages for that shift. There is plenty of reach and on the floor they do not notice more covers. The report with the shift and the bookings that named it, and reach underneath.