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How do you reach people who watched the video and did not book?

Someone who watched the dish video and did not write is shown a second ad, the same dish and the booking link, for a few days. The offer is not changed every day and they are not followed for weeks. Check that the video is of the dish that is still on the menu. The reminder advertises another dish and the person who comes back does not find what they saw. The second ad, the number of days and the bookings that arrived after the video.