Do you start by getting known, with an offer, or by reminding people who already saw you?

You start with the offer of the shift that is empty, with the photo of the dish and how to book. You do not start with a reminder to people who have already seen you if nobody has seen you yet, nor with an ad that does not say what is eaten. Write the shift and the dish in one line. You pay to get known and there is no way to book. That first ad, with a review date a week on.