What formats should I ask for across menu, Instagram and apps?

The paper menu wants horizontal and the whole plate; the feed wants vertical; the app wants a square where the product still reads small. Asking for one format forces a bad crop in two of the three.

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Sketch the real slot of each: the app square, the menu column, the story. In Madrid only the vertical is exported and in the app the plate loses its edges. The folder includes the three crops of the same plate, named menu, feed and app.

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