Should vertical photos come first because of Instagram?

No, if the menu, the listing or the banner is the main use: those pieces want horizontal. Vertical comes first only when the feed is the only home for that photo, and even then a wide crop of the same plate is taken.

Write to us. A quote with no commitment.

Say which of the two placements goes out first this week. The miss in Madrid is shooting everything vertical and then being unable to print the menu. Each piece arrives in its channel’s crop; the feed does not decide the print file.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.