Should I include storytelling around the product?

Yes, if the story is a fact you can see: the grill, the cut or the bread coming out of the oven in your venue. No, if it is a pretty line about a plate that in the photo could be from somewhere else.

Write to us. A quote with no commitment.

Pick one fact you can check and have it happening at the time of the take. The miss is writing the product’s origin in the caption and photographing a plate with no trace of it. If the fact is in, there is one file of the process and one of the finished plate, both from the same day.

Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.